Saturday, March 20, 2010

Swedish Story Koncept-ualised - Opalescent October

I would never have imagined anything Swedish to be this 'bollywood' :) Somehow, I always associated Scandanavian design with minimalism, monochromatic tones and stark contrasts. So, when I came across the design of Story Hotel in Stockholm I was quite surprised. Designed by Koncept a Swedish architectural and design firm, this hotel breaks many rules. Or at least redefines them.

The check-in procedure itself is quite novel. All done online and your room key is a password that is emailed to you

The hotel design combines the old---almost down to the raw shell ---with contemporary design and luxurious styling. But this isn't a luxury hotel. It's fairly inexpensive and bang smack in downtown Stockholm.

Gold is used extensively in the interiors from ceiling fixtures, bathroom walls to counter tops. Mirrors have also been used a lot and the interiors have an interesting play of light and shadows. This in combined with a lof look on the ceilings and walls.

Interestingly, the design has a global appeal because it could be just about anywhere and transcends the boundaries of space and time.

Innovate use has been made of the old, and interesting features have been added or accentuated to make this hotel unique in its definition, if it can subscribe to one. This gives me one more reason to head to Stockholm. At least, now I know where I will stay !!!
And of course, the interesting news is that Story Hotel got nominated in two categories at the European Hotel Design Awards 2009---Best conversion of an existing building to hotel use and Best restaurant design.

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